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In addition to an outright sale, the owner is willing to consider a partnership with a suitably qualified person.
This well established and profitable beauty salon offers a wide range of beauty treatments with emhasis on quality and excellent service. Sales have been on a consistent upward trend over the last 5 years, reaching €150.000 in 2017, while there is still considerable growth potential.
It is also noted that the business is managed and operated by a Limited Company as a branded salon and, unlike proprietary salons, does not depend on the reputation and clientele of a single beautician/ business owner. Therefore, the business is transferable, and although the new owner needs to understand the beauty business, he/she does not necessarily need to be a beautician or even work in the salon, except to supervise and manage the business.
The business employs 6 full-time employees, who have been retained after a strict selection process to offer treatments based on high-quality, branded beauty products & procedures. Services offered include a wide variety of body and facial treatments, make-up, manicure /pedicure and hair-dressing/hair styling.
Premises, Equipment & Facilities
The salon is located in the centre of Nicosia’s main shopping & business district, a location which is convenient for women working in the city centre, shoppers, but also clients coming downtown from other parts of Nicosia. The premises have been designed, decorated, equipped and furnished to very high standards at a cost of €65.000. Total area is 150 square metres.
The salon has the following facilities & specialized equipment:
2 Pedicure Stations
3 Manicure Stations
2 Hair Stations
2 Fully fitted and equipped Beauty Rooms
Client waiting Area
Retail Display Area
Make up Station
Promotion, Sales & Clients
The business applies the latest promotional srategies and has 3.500 registered clients in its database while about 600 new clients are added every year. It has an excellent presence on the web with its Search-Engine Optimized website, as well as in Social media (Facebook, Instagram, Twitter). Many clients book directly via Facebook messaging and the business has 12.700 Follows on Facebook. The growth of the business is based mainly on its very good media presence.
The business has a state-of-the-art POS & IT System, specially developed for beauty salons. In addition to routine sales-register & accounting functions, this system is a powerful management and marketing tool. It manages online marketing (SMS & emails), inventory control, personnel scheduling and can generate sales & client statistics for Management use. It can also be integrated with web-sites and social media to manage online bookings automatically.
The most obvious way to expand the business is to exploit the well-established Brand Name and business systems to open new salons in other towns.
In addition, the current owner has identified the following prospects to increase turnover:
More Body treatments, which are in high demand
Functions: “Childrens Spa” birthday parties, “Spa parties” for Adults, “Wedding-Spa” parties.
Longer working-hours (currently the Salon closes at 6:30pm on weekdays and 4:00pm on Saturdays)
Expand services and implement special marketing campaigns to capture Men as clients; currently, this is a women-only Salon.
What is included
Asking Price is €85.000 and includes,
the Trade Name/Brand
all furniture, equipment and leasohold improvements
clientele & client data base
premises rent agreement for €750/month
3 months free hand-over support & training
At this price, the buyer will obtain equipment & leasehold improvements valued at €65.000 plus inventory of about €10.000 (total assets purchased €75.000).
The business is conducted via a limited company and the most convenient way to acquire the business is via a simple share transfer.
The current owner wishes to sell the business because she has relocated with her family to another town.
€9,000 per annum
Family relocation to other town
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