Ovenclean, the UK’s longest established oven cleaning business and part of Franchise Brands plc, has broken its previous records, selling more franchises in 2016 than any other year since the brand was established in 1992.
Tim Harris, CEO of Franchise Brands plc says, “It’s vital to Ovenclean that the business continues to recruit high quality franchisees to fill vacant territories, and expand our UK network to fulfil customer demand. The team at Head Office work closely with our existing franchisees, so that we can ensure that the lucrative franchise opportunity we are offering appeals to prospective candidates.”
The marketing strategy for Ovenclean franchise recruitment is always changing and adapting to the franchise market trends, and as a result, Ovenclean were able to achieve a record number of enquiries from prospective franchisees, surpassing 2015 figures by 21%.
The Ovenclean Head Office team continues to work hard to maintain these excellent recruitment figures. Recruitment marketing is invested primarily through online channels, and supported by traditional media such as newspapers and magazines. The increase in enquiries led to a 30% increase in sales of franchisees territories versus 2015, and Ovenclean are looking forward to seeing what results they can achieve in 2017.